Tag: Generosity

Struggling Museums Are Increasingly Relying on the Generosity of Artists to Convince Private Donors to Bail Them Out

Museums rely on artists to create compelling exhibitions, public programming, and sometimes even promotional materials. But during this unprecedented year, they’ve been leaning on them more than ever for something else, too: fundraising. As many donors pull back from giving or feel institutions’ needs dwarf what they can offer, museums have upped the ante with an irresistible draw: the opportunity to buy art that ...

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